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  • Writer's pictureMira Korulski Rosenthal

Natural Ingredients Demystified: Is More 'Natural' Always Healthier?

Healthy eating is a vital part of maintaining good health and well-being. However, what constitutes "healthy food" is a topic of ongoing debate. With the popularity of natural, organic, and whole foods, many people have begun to assume that these types of food are always healthier than their processed counterparts. While there is some truth to this assumption, it is important to consider other factors when making choices about what to eat.

First, let's consider what we mean by "healthy food". The term is often used to describe food that provides the nutrients and energy needed for the body to function optimally. This typically includes foods that are high in protein, minerals, fiber, and other essential nutrients. Additionally, healthy food is typically assumed to be low in added sugars, sodium, and saturated fats, which can contribute to health problems when consumed in excess.

Many people believe that natural, organic, and whole foods are always healthier than processed foods. This, however, is not necessarily the case.

While it is true that these types of food can offer significant health benefits, it is important to remember that not all "natural" foods are created equal. For example, many natural foods, such as fruits and vegetables, are low in calories and high in nutrients. However, other natural foods, such as honey and maple syrup, are high in calories and sugar. It is also worth noting that the term "natural" is not regulated by the FDA and does not have a clear definition. As a result, it can be used to describe a wide range of foods, including those that are highly processed or contain added sugars or other additives. Brands can abuse the term, confusing consumers into eating things that do not add nutritional value. Similarly, many processed foods can be made with natural ingredients, such as whole grains or fruits and vegetables.

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The term "organic" refers to the way the food is grown and produced, using certain standards that prohibit the use of synthetic pesticides and fertilizers. It is regulated by the United States Department of Agriculture (USDA) and other governing bodies in different countries. In order for a product to be labeled as organic, it must meet certain standards and criteria for how it is produced, processed, and handled. It does not control the nutritional outcome of a product, meaning it is not interchangeable with healthy.

The term "whole foods" is not regulated by any governing body. It is a commonly used term to describe foods that are minimally processed and as close to their natural state as possible. However, it is important to read labels and ingredient lists to ensure that a food product meets your individual definition of "whole food."

“Clean food” refers to whole, minimally processed foods that are free from additives, preservatives, and artificial ingredients. It is a marketing term used by some food companies and individuals to describe foods that are minimally processed and free from certain additives and artificial ingredients. The lack of regulation means that there is no standardized definition of what constitutes "clean" food, and different people or companies may use the term in different ways.

Therefore, it is important to read labels and understand the ingredients in the food we are consuming. When it comes to healthy eating, it is important to focus on the overall balance of our diet. This means choosing a variety of foods from all of the major food groups, including fruits, vegetables, whole grains, lean proteins, and healthy fats.

In summary, healthy eating involves more than just choosing natural, organic, or whole foods. It requires a balanced approach that incorporates a variety of foods from all of the major food groups. By following these simple tips and paying attention to your overall diet, you can help ensure that you are getting the nutrients you need to maintain good health and well-being. Don’t get fooled by the marketing terms companies can freely use.

About the author: Mira holds a PhD from Weizmann Institute of Science and is published in renowned scientific journals. She had the opportunity to present her research at international conferences, as well as review/edit a variety of scientific articles and data. Over the years, she gained experience working for major pharma organizations where she specialized in clinical trials. She is currently freelancing for Rosen & Ko ( as a food-tech consultant and scientific writer.


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